Doğan Başaran

PhD in Marketing

I'm a marketing enthusiast and researcher on a journey to explore consumer behavior. Blending my academic knowledge with field experience, I strive to understand the invisible connections between brands, people, and cultures. I conduct in-depth analyses on consumer culture, the sharing economy, and digital behaviors, developing data-driven solutions that translate insights into strategy.

About Me

Profile

I am a passionate researcher in the field of marketing with a focus on consumer behavior and market dynamics. My research explores the intersection of consumer psychology, cultural influences, and market trends to develop insights that bridge theory and practice.

With a background in both academic research and industry experience, I bring a unique perspective to understanding complex market phenomena and consumer decision-making processes. My work aims to contribute meaningful insights to both the academic community and marketing practitioners.

Research Interests

  • • Consumer Behavior
  • • Consumer Culture
  • • Sociology of Consumption
  • • Marketplace Exclusion
  • • Sustainability
  • • Digital Marketing
  • • Market Analysis

Education

PhD in Marketing

Ege University

Erasmus Exchange Program (During PhD Education)

University of Lille

Master of Business in Science

Ege University

Bachelor's in Business Administration (Great Honor Degree)

Yaşar University

Publications

Mehmet Emin Arayıcı, Gizem Gedik, Doğan Başaran, Hatice Şimşek, Sema Gültekin Arayıcı

Behavioral Sciences • 2026

Doğan Başaran, Mehtap Odabaş-Sargın

Communicata • 2026

Doğan Başaran, Ayla Özhan Dedeoğlu

Eskişehir Osmangazi University Journal of Economics and Administrative Sciences • 2026

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For alternative metrics and citation information, visit my Google Scholar profile

Presentations

Doğan Başaran

NETNOCON-2026 Global Netnography Conference • İzmir, Türkiye • 2026

Exploring the Impact of Social Media Crisis Management on Customer Trust

ABSTRACT PROCEEDINGORAL PRESENTATION

Doğan Başaran

3. International Congress on Management of Organiztaions • İstanbul • 2022

Doğan Başaran, Keti Ventura

8th Global Business Research Congress (GBRC) • İstanbul • 2022

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Work in Progress

Are Attitudes toward Veg*ns Class and Gender Based? Evidence from the Turkish Socioeconomic Landscape

Miray Baybars, Doğan Başaran, Ayla Özhan-Dedeoğlu

Status
MANUSCRITP IN PREPERATION

Beyond the Ethical Choice: Navigating Systemic Exclusion and Adaptive Vegan Agency in the Turkish Marketplace

Doğan Başaran, Ayla Özhan Dedeoğlu

Status
UNDER REVIEW

Cultural Orientations and the Sharing Economy: Understanding the Role of Risk and Benefit Perceptions in Ridesharing Platform Acceptance

Doğan Başaran, Ayla Özhan-Dedeoğlu

Status
UNDER REVIEW

Contact

Get in Touch

I'm always interested in discussing research collaborations, academic opportunities, or simply connecting with fellow researchers and academics.

Open to research collaboration
Open to academic engagement
Quick response time

Contact Information