Doğan Başaran

PhD Candidate in Marketing

Ege University, Marketing Programme

I'm a marketing enthusiast and researcher on a journey to explore consumer behavior. Blending my academic knowledge with field experience, I strive to understand the invisible connections between brands, people, and cultures. I conduct in-depth analyses on consumer culture, the sharing economy, and digital behaviors, developing data-driven solutions that translate insights into strategy.

About Me

Profile

I am a passionate researcher in the field of marketing with a focus on consumer behavior and market dynamics. My research explores the intersection of consumer psychology, cultural influences, and market trends to develop insights that bridge theory and practice.

With a background in both academic research and industry experience, I bring a unique perspective to understanding complex market phenomena and consumer decision-making processes. My work aims to contribute meaningful insights to both the academic community and marketing practitioners.

Research Interests

  • • Consumer Behavior
  • • Consumer Culture
  • • Sociology of Consumption
  • • Marketplace Exclusion
  • • Sustainability
  • • Digital Marketing
  • • Market Analysis

Education

PhD in Marketing (In Progress)

Ege University

Erasmus Exchange Program (During PhD Education)

University of Lille

Master of Business in Science

Ege University

Bachelor's in Business Administration (Great Honor Degree)

Yaşar University

Publications

Doğan Başaran

Consumption Markets & Culture • 2025

Doğan Başaran, Ayla Özhan-Dedeoğlu

Business and Economics Research Journal, Volume 13, Issue 1, pages 143-157 • 2022

Doğan Başaran, Keti Ventura

Journal of Management Marketing and Logistics, Volume 9, Issue 3, pages 115-126 • 2022

View All Publications →

For alternative metrics and citation information, visit my Google Scholar profile

Presentations

Exploring the Impact of Social Media Crisis Management on Customer Trust

ABSTRACT PROCEEDINGORAL PRESENTATION

Doğan Başaran

3. International Congress on Management of Organiztaions • İstanbul • 2022

A Study On Digital Entertainment Marketing: The Case Of a Digital Music Platform

ABSTRACT PROCEEDINGORAL PRESENTATION

Doğan Başaran, Keti Ventura

8th Global Business Research Congress (GBRC) • İstanbul • 2022

Doğan Başaran, Keti Ventura

V. International Applied Social Sciences Congress • 07-09 October Kusadasi • 2021

View All Presentations →

Work in Progress

Cultural Orientations and the Sharing Economy: Understanding the Role of Risk and Benefit Perceptions in Ridesharing Platform Acceptance

Doğan Başaran, Ayla Özhan-Dedeoğlu

Status
UNDER REVIEW

Examining the Impact of ‘No Entry Without a Female Companion’ (NEWFC) Policy on Young Male Consumers: Self-determination Needs, In-group Tendency, Social Conformity, and Well-being

Doğan Başaran, Ayla Özhan-Dedeoğlu

Status
UNDER REVIEW

Contact

Get in Touch

I'm always interested in discussing research collaborations, academic opportunities, or simply connecting with fellow researchers and academics.

Open to research collaboration
Available for academic discussions
Quick response time

Contact Information